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Deal includes signage and company store for consumers in key growth market.
February 1, 2017
By: Christine Esposito
Editor-in-Chief
Direct seller Jeunesse has signed a three-year agreement for the naming rights on the arena in Rio de Janeiro, Brazil, which hosted gymnastic events in the 2016 Summer Olympic Games. In addition to naming rights, the agreement includes external and internal brand activation opportunities including building signage and advertising space, an official Jeunesse shop allowing customers and distributors to pick up products on-site, a private branded suite, electronic scoreboard advertising and surr...
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